So you’ve purchased a product for $9 and you can’t wait to download it and see what’s inside.
But instead of a download link on the next page, what do you get?
A @#$%& upsell!
Okay, admittedly the upsell looks pretty darn good. And it will make your life easier, too. So you spend the $29 and get the upsell.
Now to go to the download page…
What the ___?! It’s ANOTHER upsell!
This one is $200. Which is a shame, because it looks so enticing. If only it were cheaper…
…you click on the ‘no thanks’ link.
And on the next page you see the same upsell minus the live coaching for only $49, so you grab it!
Finally you’re on the download page and you cannot wait to open up all your goodies and get started.
My friends at http://yourinternetprofitmaker.com have put together an excellent article that describes the process of upselling and how profitable it can be.
I have copied an extract here for you to read.
“What just happened?
Did the product seller bamboozle you into buying more products than you really wanted?
Did he annoy you with all the upsells?
Or did the seller provide you with additional opportunities to get the benefits you want, or solve your problem?
You’re probably saying yes to all three questions, and that’s okay.
When upselling is done properly, the seller is truly providing the customer with additional, faster or easier ways to get the benefits they seek.
For example, they might sell a book on how to do something.
Then they offer software that does that thing for you.
Then they offer a done-for-you solution where you don’t have to lift a finger.
And you might be thinking that it would be nice if the seller were to tell you about these options up front.
Good point. However, if the seller told you about Product A, Product B, Product C and Product D, and if the seller further told you that you could get a combination of (A and B) or of (A and C) or of (B and D) or of (A, B and D) and so forth, here’s what would happen:
You would get confused, and rightly so. The more options you have, the less likely you will choose any of them.
And if you don’t choose any of them, then you’re not going to solve your problem or get the benefit you seek.
In reality, the seller is doing the buyer a favor by only showing one option at a time.
By only revealing one product at a time, the decision making process is greatly simplified and looks like a simple series of yes and no decisions.
You get through the check out process FASTER this way and go on your merry way. If faced with all the possibilities at once, you would likely put the decision off until you forgot all about it.”
If you want to read about it from the sellers point of view, and be honest that is what we are interested in, I know I am and I am sure YOU are too, click here to go to Your Internet Profit Maker site.
Enjoy learning about upselling, let me know what you think.
regards
Robert