I’ve been trying to turn what I’ve learned so far into something practical.

Something I can actually tick off.

So I put together a short checklist for building a ClickBank email list. It covers the steps between somebody clicking a link and that person becoming a subscriber you can stay in touch with.

Here it is. I’m working through it myself, so treat it as a learner’s list rather than an expert’s.

Disclosure: This post contains affiliate links.
If you join or purchase through one of my links, I may receive a commission at no additional cost to you.

In an earlier post, [Why Most ClickBank Affiliate Income Doesn’t Last] I wrote about why owning your list matters. This post is the practical side of that. Less why, more how.

1. Know Where Your Clicks Come From

Before changing anything, write down where your visitors come from. Paid adverts, a blog, social media, wherever it is.

Then note which ClickBank products you’re promoting and what each one pays.

You’re looking for the offer that gets the most traffic. That’s where adding a list-building step will make the biggest difference first.

If you’re near the start, like me, this list will be short. That’s fine.

2. Put a Useful Page Between the Click and the Offer

Instead of sending people straight to the vendor’s sales page, send them to a short page of your own first.

It should solve one real problem for the reader. Make it useful enough that giving an email address feels like a fair swap.

Keep it short. A couple of hundred words is plenty.

And write the headline about the reader’s problem, not the product.

3. Set Up Your ClickBank Email List With Follow-Up Emails

You need somewhere to collect email addresses and a way to send emails automatically. That’s what an autoresponder does.

Then you need a short sequence. Three to five emails is a sensible start: deliver what you promised, build a bit of trust, then introduce your recommendation naturally.

Setting up a funnel like this is what the short setup videos inside the club walk you through.

4. Save the Affiliate Link for the Emails

Leave the ClickBank link off your page. Put it in the first or second email instead.

That sounds like a small thing. It isn’t.

If somebody reads your email and doesn’t buy, they’re still on your list. You can write to them again. If they’d gone straight to the sales page and left, they’d be gone for good.

5. Follow Up With People Who Didn’t Buy

Most people won’t buy the first time. That doesn’t mean they never will.

Within a week or so, have a second set of emails ready for the people who didn’t buy. Recommend something else, share something useful or offer a bonus.

I wrote more about this in [What Happens When Your Email Sequence Ends?]

6. Only Send People What They’re Interested In

Once your list grows, not everybody on it will want the same things.

Most email tools let you tag subscribers by what they clicked or bought. Use that, and send each recommendation only to the people it actually suits.

It stops people switching off. And it makes your emails feel like helpful suggestions rather than spam.

7. Track the Numbers and Check Them Monthly

Two numbers matter most early on.

How many visitors sign up? And how many subscribers click your recommendation?

If an offer gets plenty of sign-ups but hardly any clicks, it may be the wrong offer for those people.

Once a month, divide what your emails have earned by the number of people on your list. That tells you roughly what each subscriber is worth. Say a subscriber is worth $5 and costs $1 to get through adverts: paid traffic starts to make sense. If they’re worth 50 cents, it probably doesn’t.

Where I Am With This?

I haven’t worked through all seven yet. Some of them, like working out what a subscriber is worth, only mean something once there’s a list to measure.

But having it written down helps. I know what the next step is, so I don’t have to work it out from scratch every morning.

It’s the same simple flow I keep coming back to:

Traffic → Page → Email List → Follow-Up → Relevant Offer

And when you get to the traffic part, I wrote about that in [A Funnel With No Visitors: How Do You Get Traffic to It?]

This is a big part of why I joined [The ClickBank Profit Club]. Its approach is built around list building, and it gives me a structure to follow instead of guessing what to do next.

Want to Take a Look?

If you’d like to build a list of your own rather than send every click to somebody else’s, you can have a look at the free membership yourself.

[Join The ClickBank Profit Club Free Membership]

There’s no need to take my word for it. Have a look inside and decide whether the approach makes sense for you.

Disclosure: I am an affiliate for The ClickBank Profit Club. If you join or purchase something through my link, I may receive a commission at no additional cost to you.